We build things
people walk into

Spectra Nexus

Innovate · Experience · Connect

Spectra Nexus is a global innovation company delivering next-generation immersive technologies across AI, VR, AR, XR, holography, multitouch and experiential digital systems.

Founded in 2004 in Saudi Arabia and expanded globally in 2026 with headquarters in Dubai and Riyadh, Spectra Nexus builds futuristic experiences that redefine how audiences interact with brands, spaces and digital ecosystems.

▶Spectra Nexus — Introduction

We Create Unique User Experiences

Human interaction, translated into real-time digital experience.

Spectra Nexus transforms human interaction into real-time digital experiences using advanced optical sensors, movement recognition and immersive display systems.

Gaming and entertainment complete the range. Every day brings new ideas — because technology evolves, and so do we.

20 Years of Innovation

Two decades of work for names the world already knows.

Our portfolio includes iconic brands across automotive, telecom, government, hospitality and FMCG.

Forbes Awardee

Entrepreneurs Shaping Saudi Arabia’s Future, 2015.

Spectra Nexus is built by innovators, designers, programmers and creators who believe in pushing boundaries.

We are recognised by Forbes Middle East for shaping the future of Saudi Arabia’s entrepreneurial landscape.

Our Rockstars

A multidisciplinary team behind every deployment.

• ASP.NET Developers
• Mobile Developers
• PHP Developers
• Web Designers
• Digital Marketing Experts

Our Clients

Trusted by global leaders and the agencies that serve them.

We proudly serve leading enterprises across automotive, telecom, hospitality, retail, government and FMCG sectors.

FORTUNE 500 & SOVEREIGN DEPLOYMENTS

WORLD-CLASS AGENCY NETWORK

Interactive Projection

Turn any surface into an interactive digital experience.

Ideal for retail, product advertising, events and brand activations.

▶iWink Floor▶iWink Screen▶iWink Wall▶iWink Glass▶iWink Showroom Front Glass▶Interactive Projection▶Projection Systems

Collaborative Surfaces

Integrated multi-touch environments — the world’s fastest.

• Unlimited touch points
• Transparent multitouch displays
• Waterproof IP66 rating
• Glass-free 3D options

MULTITOUCH TABLES

• 64 simultaneous touches
• Up to 200 FPS
• Scratch, water and dust proof
• Sizes from 32" to 84", plus custom

MULTITOUCH SCREENS

Available in Full HD, 2K and 4K. Compatible with Windows, Mac, Linux and Android.

MULTITOUCH KIOSKS

High-performance kiosks built for continuous multi-user interaction.

▶MTtap Interactive Table▶MTtap Kiosk & Standalone Screen▶MTtap Shop Retail Showroom Window▶Collaborative Surfaces

Holograms

Free-format volumetric — hyper-realistic 3D floating in mid-air.

Perfect for retail, exhibitions and product launches. No glasses, no headset — people simply walk up and it works.

HOLOWEE — MOTION REVOLUTION AT POINT OF PURCHASE

A revolutionary POP tool projecting floating 3D visuals exactly where the buying decision happens.

HOLOPOD — THE FUTURE OF PRESENCE

Full-size human holograms in real time. A speaker in one city appears full-height and dimensional in another, with eye contact and natural scale preserved.

iREAL PRESENTER — THE AI SALESPERSON

A 24/7 virtual presenter for retail, banks, airports, car dealerships and supermarkets.

▶HoloLuk Portable▶HoloLuk Air▶HoloLuk Wall▶HoloWee / Holocubes▶HoloPOD

C-Thru Showcase

Transparent video showcase — see the product, touch the screen.

A see-through display placed directly over real merchandise. Product visibility and interactive touch in the same pane of glass.

▶C-Thru Showcase

SmartPOD360

The 360° immersive experience hub.

• 360° holograms
• Interactive floor
• Multitouch screen
• AR / VR gateway
• Gesture-based projection

▶SmartPOD / SmartPOD360

NexBeye

Your ultimate entertainment device.

• 4K virtual cinema
• 10,000+ movies
• Retro and VR gaming
• No PC, no phone, no fees

A standalone headset that needs nothing else — no computer, no console, no subscription. Lightweight consumer XR built for the living room.

▶NexBeye — Lightweight Consumer XR

Custom Software Development

Built for every platform your business runs on.

NexusVerse

Metaverse redefined — a cosmocracy for everything.

• Virtual commerce
• Events
• Institutes
• Hospitals
• Sports
• Business profiles
• Stock exchanges

▶NexusVerse

NexusAI

The universal intelligence.

Sector-agnostic AI capable of mastering any industry — built to be taught a business rather than trained for one.

SnexusAI

The world’s first live breathing AI.

• Live visitor tracking
• Real-time engagement
• Autonomous responses
• 7 AI engines in rotation
• No plugins, no rented chatbot

It answers in eight languages by text or voice, watches every visitor, scores intent and captures leads into a built-in CRM — then writes the campaigns, the documents and the morning brief.

NexusAI Lead Qualification

AI-powered lead qualification that never sleeps.

• Sector-specific AI
• Automatic nurturing
• WhatsApp and email engagement
• CRM sync

1AI — Healthcare OS

A global operating system for healthcare.

Vertical AI built for medical scalability — designed around the way hospitals actually work, not retrofitted from a generic platform.

EyeTick

Your entire digital life, unified.

• Universal messenger
• Multi-AI hub
• VOD and live streaming
• Retro gaming
• Hardware-ready

D1AI

Autonomous real estate sales engine.

• Global investor acquisition
• 24/7 WhatsApp and voice AI
• CRM handover
• 40% higher conversion

FunFoodTable

An interactive restaurant ecosystem.

• Interactive tables
• Live kitchen broadcast
• POS
• Games
• Multi-language menus

▶FunFoodTable

HOTELamaze

Interactive hotel display, in the lobby and the room.

• Travel info
• Flight data
• Weather
• News
• Local culture
• Hotel services

Next Generation Education

Interactive education systems and the Kids Learning Tablet.

• Multimedia learning
• Digital tools
• Holographic learning
• Educational games

KIDS LEARNING TABLET

• Parental control
• High-resolution screen
• Safe materials
• Age-based content

Next Generation Hospital Tech

Hospital interactive systems that guide and reassure.

• Safety displays
• Hygiene reminders
• Patient guidance

All Our Work

Twenty years, in one video.

Everything above, delivered across four continents for governments, Fortune 500 brands and the agencies that serve them.

▶Spectra Nexus — All Our Work